UTM parameters are a set of tags added to the end of off-site, incoming URLs to see where the visitor came from when arriving at your site.
The five UTM tags used in the query string:
- Source (utm_source) – To show which site the visitor came from
- Example: &utm_source=twitter
- Medium (utm_medium) – To show which marketing channel was used (email, social, cost-per-click, etc)
- Example: &utm_medium=email
- Campaign (utm_campaign) – To identify which campaign, if any, the promotion is associated with
- Example: &utm_campaign=new-product-announcement
- Term (utm_term) – To identify keywords you’re targeting
- Example: &utm_term=exotic+sports+cars
- Content (utm_content) – To identify the exact element on your ad or promotion that was clicked
- Example: &utm_content=green-button
These tags will be used in Google Analytics to analyze where your traffic came from and how affective your campaign was.
Query String example:
?utm_source=twitter&utm_medium=email&utm_campaign=new-product-announcement
Full URL example:
https://www.1smartchicken.com/my-page.html/?utm_source=twitter&utm_medium=email&utm_campaign=new-product-announcement
We’d like to acknowledge that we learned a great deal of our coding from W3Schools and TutorialsPoint, borrowing heavily from their teaching process and excellent code examples. We highly recommend both sites to deepen your experience, and further your coding journey. We’re just hitting the basics here at 1SMARTchicken.
Why 1SMARTchicken?
See More →
Thanks for your support!
HTML Books
All are affiliate links. Thank you for your support!
HTML NOTES:
- In our HTML section the term “tag” and “element” are often used interchangeably to refer to both the tag used to create a page element and the element created by the tag (
ptag =pelement = paragraph on the page) - HTML5 is not case sensitive; so
Pis the same asp,ÂH1is the same ash1 - Global attributes can be used with all HTML tags and are therefore not mentioned on every tag page
- To write clean, readable HTML code, it is best to use indentation whereas elements within elements are indented (tabbed or spaces) to create something that looks like a project outline
- The browser will automatically remove any extra spaces and lines in your HTML code when the page is displayed
- Double quotes or single quotes can be used around HTML attribute values, but when the attribute value itself contains one form of quote, it will be necessary to use the other around the attribute
Feedback
If you see an error on the page or the code itself is incorrect or incomplete, or just plain wrong, please let us know. We’re always learning. NOTE: we do not sell your information and will not send you spam emails.
